FLOR News | Spring 2012 Vol II

Summer 2012 Product Focus
From saturated solid colors in plush textures to non-directional, textile-inspired patterns – our summer collection offers a range of styles that can work for any space, any project.

Shown: Full Bloom

Above, plush softness in earthy tones and crisp beveled edging can add character to executive office spaces.

Shown: Hide & Batik

The random textile-like pattern of Hide & Batik combines easy installation and unique design in one.

Go bold – here plaid patterning collides with classic houndstooth in bold black-and-white.  It looks great alone ….

Shown: In The Mix and Rake Me Over in Black

… Or, try it mixed with intermittent solid black to create a bold design statement.

Check out all of our new styles for summer and add that distinctive FLOR design to your next project.  They’re commercially-rated, are made using 100% recycled Nylon face fibers and are available for quick-ship orders.

FLOR Gives Back …

Our FLOR Store Brooklyn team recently had a chance to give back to their local community by helping Greenpoint Soup Kitchen create a beautiful, fun and inviting space for patrons.

Custom design using Reverb in Lime and Smolder

The FLOR team worked with Tug studios, who designed the space.  They chose a blend of Reverb in vibrant Lime and neutral Smolder in a custom geometric shape.  We love the final look – it’s a fun and inviting atmosphere that is sure to help brighten the spirits of those who visit.

FLOR News | Spring 2012 Vol I

Spring 2012 Product Focus
Sisal-inspired and commercially rated, these new FLOR styles offer a more practical interpretation of the classic making them perfect for everything from homes to offices, hotels, reception areas and more.

Weave a Story

Coming Along

Suit Yourself

Family Tree

A Tisket A Tasket

What’s more, all of these styles are made using 100% recycled Nylon face fibers and go together with patented FLORdots – non-toxic, one-sided adhesives that connect to the bottom of each square and not to the floor underneath – so you can easily clean or replace individual tiles.  Plus, FLOR’s backing offers built-in padding that makes traditional rug or carpet padding obsolete and protects against edge ravel and curling unlike conventional sisal rugs.

FLOR Enjoys Some Retail Therapy

One of the many beautiful things about FLOR is that you can use a little or a lot.  From a simple two-square mat to a full wall-to-wall spread, FLOR squares can adapt to your space and your needs.  From a residential bedroom to a small business reception area to a boutique hotel lobby.  The colors, designs and textures are versatile enough to suit virtually every type of application.

Some clever visual merchandisers recently embraced that handy benefit when they used the popular FLOR style Toy Poodle in Magenta to spruce up retail displays for the JCPenny retail chain.

JCPenny retail display

JCPenny retail display

Look for more pops of FLOR in JCP stores across the country – coming soon.

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For questions or more information on using FLOR for visual displays, condos or other business or contract applications, call us at 866.281.3567 or submit this online form.

FLOR News | January 2012

The range of colors and designs in the FLOR collection can transform any space into something special just by adding bursts of color and unique patterns.

Spring 2012 Product Focus:  Vintage Charm
New for spring, these FLOR styles blend the best of old and new: vintage-inspired looks made with 100% recycled Nylon face fibers. All commercially-rated, these styles offer sophisticated design and reliable performance.

Remembrance - Teal

Dream On - Tan

Heirloom - Dusty Blue

See these and all of our new styles for spring at FLOR.com.  Or, contact Bob Wolfram (312.798.2271 or robert.wolfram@flor.com) for more information or availability.

Inspiring Office Space
If you have ever been to our offices in Chicago, then you have seen the unique design configuration used throughout the space.  It’s a spectrum of color in different textures and patterns that not only showcases the breadth of the FLOR collection but also highlights the infinite design possibilities.

FLOR Chicago Offices

Plus, it has served as an inspirational blueprint for other tenants in the building – with frequent visitors popping by see how they might jazz up their own spaces – and even as recent venue for special client events.  If you’d like to hold an event at one of our FLOR store locations,  contact Bob Wolfram (rwolfram@flor.com) with details of your request.

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For questions and more information on using FLOR for your office or contract space, call 866.281.3567 or submit this online form.

FLOR News | December 2011

See FLOR in Action …
Core Twelve, a boutique creative agency in Chicago, used different color combinations of Toy Poodle to help add color and warmth throughout their space – from the reception area to conference rooms to individual offices.

Core Twelve, Chicago

Spring 2012 FLOR Product Preview:
Check out these new FLOR styles, launching in our Spring catalog (January 2012).  All are made from 100% recycled Nylon face fibers and are commercially-rated – and, they’re ready for your next project.

Available at a FLOR Store Near You …
You can now experience FLOR in person in one of our 7 retail locations – with more locations to come.  Visit us in New York – SoHo, Brooklyn, Chicago, Atlanta, Dallas, Houston or Santa Monica.

If you’d like to host a meeting or private event at a FLOR store, submit details of your request to Bob Wolfram at bwolfram@flor.com for consideration.

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For questions or more information on using FLOR for your business, call us at 866.281.3567 or use this online form.

 

FLOR News | November 2011

FLOR style Soft Spoken was chosen for a recent office project looking for a contemporary styled product with a tailored look.  The tight linear design, neutral color and commercial-rating of this style sealed the deal.  The range of colors and patterns in the entire FLOR collection are a break from the typical commercial carpet offerings and offer a different level of excitement and interest for any project.

FLOR Wear-Ratings:
It’s important to keep in mind that the FLOR website is primarily designed for a consumer/ residential audience.  But, the fact is, over 75% of the FLOR product line is commercially-rated and suitable for non-residential applications.  Full specifications for each style are available for download at FLOR.com.  If you have any questions or doubts on whether a particular style is suited for your project, call us at 866.281.3567.

Shown: Rake Me Over, Sound Check in Red

Check back next month for more news from FLOR.

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For questions or more information on using FLOR for your business, call us at 866.281.3567 or use this online form.