NEW | FLOR Digital Flipbook

Check out the FLOR digital flipbook, featuring our latest trend insights, a gallery of contract project imagery and FLOR product information.  Here are some example pages from this season’s flipbook:

View or download the entire flipbook online.

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FLOR for iPad

FLOR Design … at Your Fingertips
Now there’s a new way to experience FLOR with our new iPad App.  Browse the latest catalog, read exclusive photo editorials, access helpful design tools to share with your clients, create a personal design board, connect with other FLOR fans in real time – and more.

Start the app by choosing one of four different paths:

  1. Get Inspired: Swipe through the pages of FLOR’s current catalog and enjoy exclusive editorials about the iconic photography
  2. Get Connected: Interact with other FLOR fans in real time through live feeds from Twitter, Facebook and Pinterest
  3. Shop Categories: Explore the full collection of FLOR styles by Color, by Room and more
  4. View Cart & Account: Purchase directly from the app or change your account settings

In the Get Inspired section, flip through the pages of FLOR’s current catalog and enjoy exclusive editorials about the iconic photography. Click the “i” bubble to learn about the inspiration behind the rug designs and intriguing details about the locations.

Tap each page from the catalog to see detailed information on the FLOR styles featured. Easily access tutorial videos and rug maps or double tap the images to zoom in for an up-close view of the texture and pattern.

When you find a FLOR style you love, select a standard size rug to add to your cart or customize the size by entering your room dimensions. The app will calculate the number of tiles you’ll need to cover the space.

The Advice section offers helpful tutorial videos on designing with FLOR, assembly and installation and more. Content from FLOR’s design blog, Musings, and customer testimonials called “FLOR Stories” are is also readily available to inspire.

The “My Favorites” section lets you create your own, customized design board by adding your favorite FLOR photos or snapshots from your personal image library.

Download the FLOR app for iPad 2 at the App Store (search “FLOR tiles”) and let the exploration begin.

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FLOR News | Spring 2012 Vol II

Summer 2012 Product Focus
From saturated solid colors in plush textures to non-directional, textile-inspired patterns – our summer collection offers a range of styles that can work for any space, any project.

Shown: Full Bloom

Above, plush softness in earthy tones and crisp beveled edging can add character to executive office spaces.

Shown: Hide & Batik

The random textile-like pattern of Hide & Batik combines easy installation and unique design in one.

Go bold – here plaid patterning collides with classic houndstooth in bold black-and-white.  It looks great alone ….

Shown: In The Mix and Rake Me Over in Black

… Or, try it mixed with intermittent solid black to create a bold design statement.

Check out all of our new styles for summer and add that distinctive FLOR design to your next project.  They’re commercially-rated, are made using 100% recycled Nylon face fibers and are available for quick-ship orders.

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FLOR Gives Back …

Our FLOR Store Brooklyn team recently had a chance to give back to their local community by helping Greenpoint Soup Kitchen create a beautiful, fun and inviting space for patrons.

Custom design using Reverb in Lime and Smolder

The FLOR team worked with Tug studios, who designed the space.  They chose a blend of Reverb in vibrant Lime and neutral Smolder in a custom geometric shape.  We love the final look – it’s a fun and inviting atmosphere that is sure to help brighten the spirits of those who visit.

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FLOR News | Spring 2012 Vol I

Spring 2012 Product Focus
Sisal-inspired and commercially rated, these new FLOR styles offer a more practical interpretation of the classic making them perfect for everything from homes to offices, hotels, reception areas and more.

Weave a Story

Coming Along

Suit Yourself

Family Tree

A Tisket A Tasket

What’s more, all of these styles are made using 100% recycled Nylon face fibers and go together with patented FLORdots – non-toxic, one-sided adhesives that connect to the bottom of each square and not to the floor underneath – so you can easily clean or replace individual tiles.  Plus, FLOR’s backing offers built-in padding that makes traditional rug or carpet padding obsolete and protects against edge ravel and curling unlike conventional sisal rugs.

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FLOR Enjoys Some Retail Therapy

One of the many beautiful things about FLOR is that you can use a little or a lot.  From a simple two-square mat to a full wall-to-wall spread, FLOR squares can adapt to your space and your needs.  From a residential bedroom to a small business reception area to a boutique hotel lobby.  The colors, designs and textures are versatile enough to suit virtually every type of application.

Some clever visual merchandisers recently embraced that handy benefit when they used the popular FLOR style Toy Poodle in Magenta to spruce up retail displays for the JCPenny retail chain.

JCPenny retail display

JCPenny retail display

Look for more pops of FLOR in JCP stores across the country – coming soon.

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For questions or more information on using FLOR for visual displays, condos or other business or contract applications, call us at 866.281.3567 or submit this online form.

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FLOR News | January 2012

The range of colors and designs in the FLOR collection can transform any space into something special just by adding bursts of color and unique patterns.

Spring 2012 Product Focus:  Vintage Charm
New for spring, these FLOR styles blend the best of old and new: vintage-inspired looks made with 100% recycled Nylon face fibers. All commercially-rated, these styles offer sophisticated design and reliable performance.

Remembrance - Teal

Dream On - Tan

Heirloom - Dusty Blue

See these and all of our new styles for spring at  Or, contact Bob Wolfram (312.798.2271 or for more information or availability.

Inspiring Office Space
If you have ever been to our offices in Chicago, then you have seen the unique design configuration used throughout the space.  It’s a spectrum of color in different textures and patterns that not only showcases the breadth of the FLOR collection but also highlights the infinite design possibilities.

FLOR Chicago Offices

Plus, it has served as an inspirational blueprint for other tenants in the building – with frequent visitors popping by see how they might jazz up their own spaces – and even as recent venue for special client events.  If you’d like to hold an event at one of our FLOR store locations,  contact Bob Wolfram ( with details of your request.

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For questions and more information on using FLOR for your office or contract space, call 866.281.3567 or submit this online form.

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